How to Fix the WordPress Login Redirect Loop

What's happening

You enter your username and password, WordPress seems to accept them, and then it drops you right back at the login screen — over and over. You never actually get in, even though nothing tells you the password was wrong.

Why it happens

The loop almost always comes from a mismatch in your site's core address settings, or from stored login data (cookies) that's gotten confused. A common trigger is your site's web address changing — for example, switching to secure "https" — without every setting being updated to match. Caching plugins and certain security tools can set it off too.

What you can safely try

• Clear your browser's cache and cookies, then try again — this alone fixes many cases.
• Try a different browser or a private window to rule out stored data.
• Note whether it started after an SSL or web-address change, which is the usual trigger.
• Avoid editing core settings files by guesswork — a wrong site-address value can lock everyone out.

When to call us

The fix is lining up your site's address settings correctly and clearing whatever stored data is feeding the loop — without locking things down any further. It's a routine one for us, and quick once you know where to look. If you're stuck outside your own site, send it our way and we'll get you back in.