Free tool
What does website downtime cost you?
When your website is down, it is not just offline — it is not selling, not booking, and not capturing leads. Enter your numbers below to see roughly what an outage costs your business, by the hour and by the day.
A rough number is fine — sales, bookings, or leads your site brings in.
4 hours
Estimated lost revenue
$56
Roughly $14 an hour · $333 for a full day offline
We monitor your site around the clock and fix outages fast — so this number stays at zero.
How we calculate this
We take the revenue your website brings in each month and divide it by the number of hours in a month (about 720). That gives a rough revenue-per-hour for your site.
We multiply that hourly figure by the number of hours your site is offline. The result is an estimate of the sales, bookings, or leads you miss during the outage.
We keep it conservative on purpose. The figure assumes revenue is spread evenly across the day and counts only the business you lose during the outage itself, not the customers who never return or the SEO ground you give up.
Why WordPress sites go down
Downtime is rarely random. A handful of causes are behind most outages — and nearly all of them are preventable.
A failed update
A plugin or theme update goes wrong and takes the site with it. The most common cause, and the most preventable.
A hack or malware
A compromised site can be taken offline by the host, or defaced so badly it might as well be down.
A hosting or database failure
An expired plan, an overloaded server, or a database error can pull the whole site offline without warning.
Walk through the specific ones in our fixes library, or get ahead of them with the WordPress maintenance checklist.
Questions, answered
- How does this calculator estimate the cost of downtime?
- It takes the revenue your website brings in each month and spreads it evenly across every hour in the month. Multiply that hourly figure by the hours your site is offline and you get an estimate of the revenue you miss while it is down. It is deliberately conservative: it does not count the customers who never come back, the abandoned carts, or the search rankings you can lose.
- Is the number exact?
- No, and it is not meant to be. It is a planning estimate that shows the order of magnitude. Your real cost depends on when the outage happens (a Saturday lunch rush costs a restaurant far more than 3am) and on how much of your business actually runs through the site.
- What actually causes a WordPress site to go down?
- The usual culprits are a failed plugin or theme update, an expired hosting plan or domain, a hack, a database error, or the host itself going offline. Most are preventable with monitoring and a tested backup. Our fixes library walks through the specific ones.
- How do I stop my site from going down in the first place?
- Keep everything updated, keep tested backups, run uptime monitoring so you hear about an outage before your customers do, and have someone ready to fix it fast. That is exactly what a care plan covers: we watch your site around the clock so you do not have to.
Keep this number at zero
WordPress Care Plans — monitoring, backups, and fast fixes