Landing Page
A landing page is a focused page built around one goal — usually getting the visitor to do a single thing, like book a call or buy a product. It strips away distractions so more people take that one action.
Also known as: landing pages
In plain English
A landing page is a web page with one job. Instead of the many links and options of a normal page, it's built around a single action — sign up, call, buy, book — and everything on it points toward that one thing. Often it even hides the usual menu, so there's nowhere to wander off to. The whole design is "here's one clear next step; take it."
Why it matters for your business
When you're paying for ads or running a campaign, where you send people matters enormously. Drop them on a busy homepage and many get distracted and leave. Send them to a focused landing page built around the exact thing they came for, and far more of them follow through. The same traffic, the same spend — but more customers, simply because the page gave them one clear path.
Where it fits
Landing pages are the workhorse of ads, promotions, and specific service offers. A well-built one is often the difference between an ad campaign that pays off and one that quietly burns money.
Common questions
- How is a landing page different from a regular page?
- A regular page (like your homepage) serves many purposes and links everywhere. A landing page has one job and removes the distractions — often even the menu — so the visitor's attention stays on the single action you want them to take.
- When should I use a landing page?
- Any time you're sending focused traffic somewhere with a clear goal — an ad campaign, a promotion, a specific service. Pointing that traffic at a single-purpose page almost always converts better than dropping people on your homepage.
Run into this on your site?
Landing Pages