Gutenberg (Block Editor)

In plain English

Gutenberg — usually just called the "block editor" — is the screen you use to write and lay out content in WordPress. Instead of one big text box, your page is built from blocks: a heading block, a paragraph block, an image block, a button, and so on. You stack and rearrange them like building blocks, which makes it easier to create a page that looks the way you want without touching code.

Why it matters for your business

The block editor is how you'll make day-to-day edits — updating your hours, swapping a photo, adding a new section. Knowing the basics means you can handle small changes yourself instead of waiting on someone. It also replaced the older "classic" editor, so guides written a few years ago may not match what you see, which trips people up.

Where it ends and a page builder begins

Gutenberg handles most everyday layouts well. For more elaborate, design-heavy pages, some sites add a dedicated page builder (see related terms) on top — more power, but also more to maintain.